Business Intelligence, Data Nerds, Learning New Things

Life Crossroads – Without Data

Hi readers and new followers! I am so grateful to all of you for all your recent likes and follows! I have been wrestling with the decision whether to keep writing here or to give it up for a while.

Or just slow it down to once a month or something.

Your visits are making it hard to ignore this space. Thank you! ❤

I am at a crossroads, with too many things happening at once. Decisions, decisions. And I have too little data to ease the decision


Zeigarnik Effect
Credit to:

1. I have been working on a novel for some time now. I am done with the 1st version. I now have to revise, revise and revise before 16th June. This is because I have decided to enter the pitchwars.


Actually, I am hunting for a literary agent so I am doing everything I can to finish the book.

We cannot work without data and statistics! 🙂

  • Self-publishing has become popular and profitable. So, that too is an option. But I have to market a lot to make it work.
  • Audio books are also a rave! In our busy schedules, readers need to be able to listen to books on the go. I would have to do lots of work to create a digital, analogue and audio book.
  • Traditional publishing is business as usual. Too few authors coming through, but the benefits are worth it once you come through. I mean they will market, edit, review, revise and help out with so many details! So, of course I would like to go that way if possible.

2.  I have changed jobs, moved companies. I am starting at the new job in a week and I need to refresh my skills for the new role. So I am at edx practicing SSRS, Power BI etc

I have worked with all these before, 2 years ago, but in my latest role, I moved away from the operative, executing activities to team-leading activities.

So a refresh is quite handy and as you know, learning takes time and energy!

3. I have my other blog which is more connected to point 1. – the book. So I am spending quite some time on that.

star wars 24. I am starting that business I always wanted to start. I have sent the registration request to the tax authorities. We have started to design the business logo, vision and goals.

We are in the program-development phases of the process and it is time consuming.

We cannot ignore data and research, can we? A survey is ongoing @surveymonkey to make sure that the idea is as right as it feels in the gut. Please go and check it out to help us out!

So you see! I have shared some resources I use in my #Datanerd life 🙂

I have also informed you that I have not forgotten this wonderful space, I just have a lot going on.

I can not be sure I am prioritizing right at all! Time and results will tell.

Can you help with any of the above activities? Please don’t hesitate to take contact!


BI for Start Ups, Business Intelligence, Data Nerds, Learning New Things

3 first steps into becoming a Business Intelligence resource

BI - Books to start with
BI recommended beginners reading

Note that I did not write Data Scientist or Business Intelligence Expert. This is because this post is meant for those who plan to join the field with no former experience.

To become a Data Scientist or Business Intelligence Expert, you have to learn the basics of handling data first.

Here comes a starters list:

  1. You need to understand the basic business metrics and KPIsWhat data is currently used for_

Check basic KPIs for different branches and learn the intended purpose of the measurements. Most data collected today is used for Descriptive analysis, i.e. looking back at what has happened. To start the journey towards BI and data expertise, you need to understand the basics of BI today. Some suggested books are in the above image – BI recommended beginners reading.

2. Next step is to understand how the data you are collecting today will be used in the future. This will give you invaluable insight into what data you need and how the solutions need to be designed to deal with future analysis needs.

Descriptive vs Predictive analysisIn any career, you need to be strategic. All businesses want to utilize their data for strategic actions and competitive advantage. A big part of this understanding is how customers will or may act in the future. Based on customer behavior today, what will they need in, say – one year, two years etc.

Descriptive vs Predictive analysis 23. Learn the basic techniques and methodologies for handling, processing and analyzing data.

Most of these are well described in Kimball’s Data Warehouse tool kit which has been invaluable for me. I still re-visit it, when a difficult problem arises and I have forgotten exactly how the syntax or logic should be. Among others, SQL and data modelling techniques are globally useful and a good base to build your data expertise on. Please refer to the above image – BI recommended beginners reading. 

Additionally, there are numerous online resources so you are spoiled for choice! Just find something that works for you in the learning process and keep learning.

Feel free to make contact with questions or input! And leave comments with your own suggestions below.

Thanks! /Linda

Business Intelligence, Data Nerds, Data Science, IT Management, Learning New Things

#Mindmaps for Making Sense of Data

Continual Improvement

I have had a little time in between all the data quality issues so I am practicing the mind-maps.

When i was student, I used mind-maps, use-cases and information models to make notes. I am a connection kind of person, I learn by connecting one thing to the other. I am reading through Donald J. Wheeler’s, Making sense of data. To understand it all, I will need all the mind-maps I can make.

In the 1st chapter, Mr. Wheeler presents quite briefly the Continual Improvement approach.

Business Intelligence, Data Nerds, Learning New Things

The Business Intelligence of Money

This post is triggered by the January financial woes. Everybody, or most us at least,  Financial freedom - Money analysisagree that right about this week, January feels like the longest month of the year.

Apart from time, money is one of the most analyzed values. Some companies do not analyze anything else, besides money-in, money-out analysis. A pity because then you can miss the behavioral values that affect money-in money-out ratios.

However, where companies can over-analyze money, individuals have a hard time understanding the intelligence and value of money.

Business Intelligence is the art of finding useful, actionable information in the existing data-volumes and then, utilizing this information to make decisions that can alter lives.

Even private lives in the micro level of finance.

There are lots of tips on how to stay afloat even through emergencies. For example, save 10% of your income every month. But does that really work for all of us, all the time? Doubtful.

Alternatively, the intelligence of money is being economical as a way of life.

To save is to learn to understand Business Intelligence of profits and losses:

  1. High Season, High Price. Low Season, Low Price.
    • Travel cheap – Buying tickets on certain days and certain times can save you up to 70% on flight tickets. Airlines earn the profits on the loaded dudes who buy tickets at full price on the wrong days. To fill the remaining seats, they then cut prices for the poor dude who must travel and are looking for a deal.

Be the dude and look for tickets at uncomfortable hours.

    • Buying certain items on certain days and certain times can save you quite a dime per year. Same theory as above. The profits are earned in the beginning of the sales season of whatever it is. Even fruits. Most people buy avocado at full price when avocados first arrive in the market. After a few weeks, most consumers have had a fill of avocados and the shops can’t seem to get rid of the avocados. Voila! Cheap avocados.

Shopping 60th January 20182. Companies use Discounts as a way to get rid of what can’t be sold on full price. It is not a favor to you. Learn your math for utilizing those coupons!If have combination promo codes and coupons, use the promo code that you can apply on the whole order, and full price first.

  • No Company is your best friend unless you have a friendly-price-contract. And even then. Learn to Compare. The biggest BI activity is comparison. Sales Now compared to last year/week/month etc. Compare your potential buys before you order.
  • You are your own core business. You generate the income and the profits. And unfortunately, you are also the expense. Understand your income inflow and outflow.
    • What costs you money? Is it something you must have for your core business to be productive? Can you automate it? Can you control the outflow?
      • Companies usually try to reduce employees and other volatile assets that need lots of maintenance. Can you?
    • What earns you money? Is it sustainable? Can it be optimized?

Put away as much as you can in cash every month. Once we learn the hack of saving, we can learn to invest the savings. This is recommended by most Financial advisors.

Don’t start to buy funds and shares until you are debt free and have a buffer saving.


  1. Cancel your credit cards
  2. Pay your debts.
  3. Save!
  4. Invest

After you have stashed away the ~10%, if you can, you can continue to save on the net income left. It is thrifty, and can be categorized as penny-pinching but the rewards are worth any name calling.




Business Intelligence, Data Nerds, Data Science, IT Management

Data Quality is Our Day Job

Data quality should be everyone’s job. And it is in the business intelligence department. It is not a glamorous dress up, smile and relax profession. It is a sweaty, bloody and teary frustrating grind. Some days, it is stimulating and fun!

50% of working hrs — BI resources are in hidden data factories. Hunting for data, finding and correcting errors, and searching for confirmatory sources for data they don’t trust.

60% of working hrs — Data scientists spend cleaning and organizing data.

75% — Total cost associated with hidden data factories in simple operations, where resources are (1) Verifying/validating data quality or (2) Resolving data quality issues.

Friday Afternoon MeasurementThere are those who have successfully tried the Friday Afternoon Measurement – Spending Friday afternoons measuring the data quality for the previous week. This also helps to qualify and quantify the activities that will be needed to improve data quality the following week.

The One in Ten Rule is also a good method/tool to measure data quality.

You cannot change that which you do not know or understand.

Business Intelligence, Data Nerds, Data Science, IT Management, Learning New Things

To Enjoy Data and BI, Learn to Learn and Don’t be afraid of Change

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” — Alvin Toffler

BI and Data Science are the artistic, creative side of finding truths in unexpected nooks and crannies of organizations and societies. Finding links and interpreting the messages being received from the different interconnections and integrations between systems to ensure a holistic view of the world and of organizations. If you want to enjoy working with data, learn to learn and unlearn everything all the time. Because what you know today, what data tells you this minute, may change in two hours.

AI and LearningAI is changing our answer to “what will you be when you grow up?” The answer is not always nurse, pilot, accountant or all the cute things we said when we were children! In this age, you can say AI manager, Robot Designer or Machine Learner without blinking an eye. It is our future and imagine it! We need to imagine it positively in order to embrace our future so we can manage it.

No fear, even the AI-predictions may change, and the course of our lives will be altered. That is OK. We will learn whatever comes.

Don’t waste energy on trying to control the change, you cannot control the change, because it is out of our small hands. Change may happen because data and statistics can be manipulated or due to the fact that our virtual, online realities are changing every hour. A post on twitter may change the sales predictions your sales team made yesterday. An online AD today may change your expansion vision for 2018.



AI and Business Intelligence, Business Intelligence, Data Nerds, Data Science

AI, Star Wars and Droid Intelligence

c3poSo I saw Star Wars the Last Jedi, taking no regard to the User Reviews on IMDB.

My love for Star Wars has nothing to do with Princess Leia, Han Solo or Luke Skywalker, handsome though they may be. Not even the Force impresses me. It is the droids that do it for me.

First, it was C3-PO and R2-D2. To save secret information in R2, and make sure that she, yes she, had the sense (emotional intelligence) and understanding  to show it only to trusted allies. Help me Obi Wan Kanobi. Okay, fine, I liked Yoda, Chewbacca and the other extraordinary creatures of the Stars. But the droids win every single time.

star wars 2When C3-PO rambles on about the statistics in his neurotic little chip head, tries to run away from every single tight spot they get into and understands the hows and whys of being an obedient droid to new owners. Knows when he has been bought, literally. When R2 scans rooms to find ports where he can stick his little fingers and open doors that are otherwise locked, without loosing his playful presence, I swoon. Later came BB-8, who can dance with his head rolling all over him. When someone threw BB-8 down the stairs of Canto Bight, I flinched. Just as I do when I see someone treating another person badly, violently or disrespectfully.

star wars 1I work in BI – finding, collecting, transforming, structuring and making available the data that AI will be using to make those smart predictive algorithms that improve customer relations, sales and sustainability. However, I am looking forward to becoming a team lead, or #personality-designer for robots, droids, drones, Siri, Alexa who controls or works with Nest, Tesla, John Paul (no relation to John Paul the 2nd), Amazon, Netflix and all the other variants of AI. If AI-agents come with the personalities that were dreamed up, designed and pioneered by #StarWars, among other AI pioneers, I may even switch competence areas and join the AI #PersonalityDesignTeam. To be one of those who are designing and engineering AI that is interesting, diversified and fun to have a coffee with.

c3po 1New buzz words:

AI PersonalityDesign: The design and refinement of AI personality traits and characteristics with the purpose of adjusting each AI to its role, area of operation and/or branch.


Business Intelligence, Data Nerds, Data Science, IT Management

Business Intelligence for beginners

Are you a beginner and want to know the difference between Business Intelligence and data Science?

I have a colleague who worked in Business Intelligence in the 90s. They tell me that they worked in the IT department and their role was Business Intelligence. BI was a role. A one man show. Nowadays, Business Intelligence is a department, a function, an organization. With teams of experts in different roles.

If you are starting out, below are a few tips for a solid start:

  1. Learning the 20% of the skills that you will need 80% of the time. You do this by building a foundation in data analysis. Read some books about data and analytics. Wheeler’s Making Sense of Data is a good start. Listen to Pods about data and analytics for example @ Ted’s.
  2. Learn a code language for Data Handling. ETL and SQL are a good starting point. If you are feeling  challenged and motivated, get up to speed on the basics of R programming or visit DataCamp for free.Or some BI language/tool of your choice.
  3. Lastly, learn the different tasks that need to be performed in a well functioning Business Intelligence/Analytics department. Infrastructure, Architecture, Best Practices, Innovation, Communication etc. If you want to work with data, you will need to learn how to work with other data handlers because data is a traveler. It stops at different stations, picks up new attributes, and then continues on its journey towards you. You will need to understand the road traveled by the data that is coming towards you and the hands that are handling this data for you to be able to deliver sane, reliable data.

Don’t think math. Although you will need some math, you will do very well with minimal math. What you need to understand is logical business processes and their resulting data points.


Business Intelligence, Data Nerds, GDPR

BI – All Feet on the GDPR-Gas Pedal

IMG-20171217-WA0000Business Intelligence and GDPR (General Data Protection Directive) cannot be divorced. They can almost be viewed as rivals in collaboration with each other for mutual existence. In business intelligence, Customer data behavior is the most valued analysis. This because companies have understood that customer is synonymous with business. Most companies with a vision are totally dedicated to customer Service. To serve a customer satisfactorily, a company needs to know and understand its customers.

For example, at the least, a bank wants and needs to know which of its customers saves a lot, spends a lot, buys shares, bonds etc to be able to make offers to specific customers that meet the specific customer’s needs.

Another example is a retailer that needs to know its customer’s preferences to be able to suggest the next buy, a suitable payment method, a pick up place, a delivery time etc.

All this means that data is saved in a vault somewhere and an analyst is looking into this vault every now and then. In mature BI organizations, there are tools for mining and analyzing this data as well as numerous analysts looking for clues in the data.

GDPR demands that we are aware and transparent about:

  • What we are saving about a customer
  • Where we are saving it
  • Who has access to the saved data
  • For what purpose we are saving the data
  • The length of time we are saving
  • The security of the saved data

The deadline is five months away. The reality is no one is done, let alone certain of what is expected of them for compliance. So all the feet that can be spared are on the GDPR-gas pedal. Mine too, though I cannot with all certainty be spared. Which leads to the question: Where did time go?

Tick-TockIs time simply a matter of counted hours that run through the fingers without stopping for a hello and goodbye?

Or is time the space between different things, different activities and different people? The space between eight hours of work, eight hours of sleep and vice versa?

The space when one arrives home, exhausted, ready to make a quick dinner for the household before dropping dead in the sofa or in bed.

The territory between choices. To go to bed or to log into the work computer and work two more hours? That is the question.

Is time the margins surrounding knowledge, perspective, respect, estimation and prioritization? Other aspects of life that create balance?

The space between:

  • The first time time you heard about GDPR and The first thing you learned about GDPR.
  • The first time you spoke about GDPR and the day you started planning for GDPR.
  • GDPR implementation, GDPR compliance and the maintenance of the Policy

Or is time all the virtues and demands warped into each other?

BI for Start Ups, Business Intelligence, Data Nerds

Business Intelligence as a Way of Life

In my opinion, the essence of Business Intelligence (BI) is not the what but the why. You have heard that before, so it will annoy you to hear such a cliché, especially concerning as serious a matter as BI.

Bear with me, please.

Of course, BI is different for different businesses depending on the level of maturity, the market share and the revenue. Mature, well established businesses probably need BI for the complex purpose of keeping the customers they already have and where plausible, for attracting new customers. It is called Improved Sales.

New businesses need BI for the sole purpose of establishing a presence in a new, probably unknown, and probably occupied market. What we now call BI has existed in many formats from as long as time is ancient. Market Research for instance:

  • What do you want to sell? What needs selling?
  • Is there a Buyer? Is there a need? Why do you think there is a need?
  • Does what you want to sell already exist? If yes, how much of it exists? Why do you want to sell it anyway? If no, why isn’t any other clever bugger selling it?
  • Location? Have you found a perfect location? Why is it perfect?
  • How about the competition? What do you plan to do differently? Why do you want to do anything different?

You see the whys? It is a step by step progression from what to why of course, but the most actionable knowledge comes when you have the answer to the question Why.

Here is a breakdown of my theory: Say you ask for a report of the potential customers in the vicinity of your new business venture. Say that after a lot of research and consideration, you decide that your new business venture should be Selling Beautiful Handmade Wallets. You will be designing the best wallets at home and and retailing them in a small Online store in a back alley behind the online garage in the city called Online Nowhere.

  1. Number of potential customers = 1,4 customers
  2. Promising Buyers = Married Women
  3. Expected Revenue = 10,2
  4. Currency = SEK

You even get an example customer:

  1. Customer Number = SE4321 (Swedish Customer)
  2. Customer Name = Lim Pan
  3. Customer Payment method = Credit Card
  4. Customer Address = 43 Trinity Stockholm
  5. Customer Gender = Female
  6. Customer Age = 37.5
  7. Customer First Order = 12th June 2014
  8. Customer Most Recent Order = 12th June 2017
  9. Customer Average Order Amount = 557
  10. Customer Currency = SEK
  11. Customer Marital Status = Married
  12. Customer Family = Two Children

Imagine you get the above simplified report including the detailed information on a specific customer, what catches your attention? Is it the average amount, the date of birth, the gender or the payment method? The more urgent question is, Why do you want to know anything at all about a specific customer? Is it for marketing, is it for Service improvement or is it for analysis of customer behavior?

What is Service improvement for you?

I would like to suggest that the best way to utilize BI in this case is to find out:

  1. Why you entrust your life to a wallet?
  2. Why would anyone want your beautiful wallets?

Don’t get insulted, they are beautiful wallets! But, there are multitudes of ugly wallets that do the job! So, is it that your beautiful wallets function better than the ugly ones? Is it possible that your beautiful wallets are cheaper or pricier than the ugly ones? Why is that good? Is it good for you or for the intended customer?


Data says that the potential customer pays with a credit card. Why Credit Card?

Could the potential customer be persuaded to pay by other means?

Why is the potential wallet buyer a woman? Do women use wallets?

Data says, there are 1,4 potential customers in Nowhere. Why 1,4?

How many people live in Nowhere? Why don’t the space occupants need wallets?

Why the best wallets in the world? Why not cats and dogs? Why not hair pins?

Why retail? Why a small Online store in a back alley behind the online garage in the city called Online Nowhere? Why not a big wholesale beside Best Priced Wallets Online?

If you cannot gather enough data or enough gossip to answer most of these questions, and more, you can kindly be accused of gambling.

With BI, you do not always have to have a huge complex databases, the latest BI tool, or a team of BI experts running around their tails recreating age old KPIs to send out age old reports.

BI is a way of life.

It is the self preserving choice to not jump on any train without asking where it is going.

The cool-headed decision to not spend a dime without checking how many dimes you have left.

The safety precaution of not walking a dark alley alone.

The SMART goal that needs a background, a baseline, an investment, a commitment and a future.